Explore Music NFTs: Snoop Dogg - The Maestro of NFT Innovation

The digital music landscape is evolving at a breathtaking pace, opening up avenues that blend art with revolutionary technology. The digital revolution isn’t just changing how we listen to music, it’s transforming how music is created, owned, and shared.

The evolution of NFTs has redefined the music industry, and no figure exemplifies this transformation quite like Snoop Dogg. Known not only as a legendary rapper but also as an avid pioneer in the digital art space, Snoop Dogg’s journey through the world of Music NFTs is as multifaceted as his career. This article takes you on an immersive exploration of Snoop Dogg’s deep-rooted connection with NFT technology, examining key events, innovative projects, and transformative initiatives that have cemented his status as an NFT visionary.

For more insights into how Music NFTs are revolutionizing the industry, check out our previous articles on How to Mint & Sell Your Music NFT and Web3 Music.

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The Death Row Records Revolution

Why Death Row Records?

Death Row Records, founded in 1991, has long been synonymous with the rise of hip-hop. The label launched the careers of iconic figures such as Dr. Dre, Tupac Shakur, and Snoop Dogg. After facing severe challenges following Tupac's untimely death—culminating in bankruptcy in 2006, the label experienced a renaissance in 2022 when Snoop Dogg acquired it just days before a landmark Super Bowl halftime show featuring Eminem, Dr. Dre, Kendrick Lamar, Mary J. Blige, and 50 Cent.

With this bold move, Snoop Dogg relaunched Death Row Records alongside his new album "B.O.D.R.", released in NFT form in collaboration with Gala Music on platforms like OpenSea. By declaring the label as the first to fully adopt NFT technology, Snoop Dogg set a new standard for the industry. The release of various mixtapes and NFT collections under the Death Row banner has generated tremendous success and momentum in the digital art space.

Learn more about the impact of NFTs on legacy labels in our article on Music NFT Marketplaces.

Unmasking Cozomo de’ Medici

Who Is Cozomo de’ Medici?

Among the most intriguing figures in the NFT community is the enigmatic Cozomo de’ Medici. Initially an anonymous presence in the NFT world, Cozomo captured widespread attention with mysterious tweets hinting at vast influence and wealth. The mystery reached its peak when Snoop Dogg himself revealed, “I am @CozomoMedici”, merging his iconic persona with this legendary alias.

Cozomo de’ Medici has made headlines for his daring NFT purchases, including acquiring two high-value NFTs by digital artist XCOPY, purchased for 1,600 and 1,300 ETH (roughly 7 and 4 million dollars, respectively). He has also invested in coveted pieces from the World of Women (WoW) collection by artist Yam Karkai, along with masterpieces from CryptoPunk, Bored Ape Yacht Club (BAYC), and celebrated works by DeeKay. His relentless passion for the NFT space has remained unwavering, even through market fluctuations.

Cozomo de’ Medici's Blog & Initiatives

Further cementing his influence, Cozomo de’ Medici launched his blog, “Medici Minutes”, where subscribers receive exclusive insights, commentary, and benefits tied to his NFT endeavors. One standout initiative is the Medici Gallery Tour, a one-day digital art tour held in the Hollywood Hills exclusively for 100 blog subscribers. The tour’s overwhelming success led to a second day of events, exemplifying his ability to create immersive experiences for the NFT community.

Moreover, Cozomo made history by donating an NFT collection to the LACMA (Los Angeles County Museum of Art),the first and largest collection of blockchain-minted art to be housed in an American museum. According to DappRadar, his collection now comprises nearly 21,000 NFTs with an estimated value exceeding 3 million dollars.

Snoop Dogg: The Maestro of NFT Innovation

Snoop Dogg and His Digital Legacy

Snoop Dogg, born Calvin Cordozar Broadus Jr., has long been celebrated for his contributions to music and culture. His entry into the digital art world began with the iconic “Decentral Eyes Dogg” NFT,a collaborative masterpiece with digital artist Coldie. This artwork, featuring a dynamic collage of 10 images and snapshots of Snoop Dogg’s universe, was auctioned for 188.8 ETH (approximately 800,000 dollars at the time), marking a pivotal moment in his digital journey.

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Key NFT Collections by Snoop Dogg

A Journey With The Dogg

Launched on April 2, 2021, this collection comprises 8 exclusive NFTs that capture significant moments from Snoop Dogg’s life. Among its highlights is the one-of-a-kind piece “Death Row”, which fetched $113,400 at auction. The collection also includes the unique “Snoop Dogge Coin”, available for a limited time, representing a fusion of memorabilia and cutting-edge NFT technology.

Snoop’s Metaverse – Snoopverse

Embracing the emerging world of the metaverse, Snoop Dogg has invested significantly in The Sandbox. His virtual domain, Snoopverse, comprises land parcels sold in distinct packages, generating a remarkable 14 million dollars in volume on the first day. In parallel, his collection “The Doggies”, a set of 10,000 NFT avatars representing diverse versions of himself, has achieved notable success on OpenSea, with a trading volume of 7,841 ETH.

The Album B.O.D.R.

In a groundbreaking collaboration with Gala Music, Snoop Dogg released his album B.O.D.R. in NFT format. This 18-track album, which also marked the relaunch of Death Row Records, was distributed via Snoop’s Stash Boxes, mysterious NFT packages priced at $5,000 each. With 25,000 NFTs available and nearly 9,000 sold at launch, this initiative generated close to 45 million dollars, redefining the economics of music distribution through NFT technology.

For more details on the innovative methods of releasing music as NFTs, read our guide on How to Mint & Sell Your Music NFT.

Snoop Dogg's expansive NFT ventures not only underscore his role as a trailblazer but also inspire countless artists to explore the limitless potential of NFT technology. His relentless drive and creative innovations have left an indelible mark on the industry, paving the way for a new era of artist empowerment.

Discover the Best 5 Music NFT Marketplaces in 2025.

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Final Thoughts

Snoop Dogg’s multifaceted foray into the realm of NFTs, from revitalizing Death Row Records with innovative NFT integrations to launching diverse digital art collections and pioneering metaverse ventures, exemplifies the transformative power of blockchain technology in the music industry. His dual identity as both the iconic rapper and the enigmatic Cozomo de’ Medici highlights a unique blend of legacy and forward-thinking innovation.

These initiatives have redefined how music is created, distributed, and monetized, turning passive fans into active participants and stakeholders in the creative process. For a deeper dive into the impact of Music NFTs and the future of digital music, explore our related articles on Web3 Music and Music NFT Marketplaces.